The Business of Weddings

Business success depends on so many things, just having a good idea or being a ‘people person’ is not enough.  Knowledge, skills, life and work experience, together with an understanding of the principles of running a successful wedding planning business; Preparation, Purpose, Price, Promotion, Performance and the Killer Proposal, is some of what it takes.

Talent on its own won’t get you anywhere. You can be the most creative person alive, but if you aren’t willing to put in the hard graft you won’t succeed. If you aren’t prepared to knock on a few doors, make some phone calls every day and put yourself out there, how can you expect to win. It’s that simple. It doesn’t matter that you can create the most spectacular looking event or gorgeous table centre piece, if you aren’t prepared to do it tough and really throw your heart and soul into what you are doing, you will be very lucky to have that elusive successful business.

As it has been said many times, being a wedding planner and running a wedding planning business take two different skill sets. Being a business owner isn’t easy and we all need help to build a better business. If you speak to any really successful business people they have all had help of some description and that is what this course is about.

In this short course we will cover the following areas:


  • Your Image
  • Choosing a Name
  • Insurance
  • Business Brand
  • Industry Associations


  • Finding Your Niche
  • Your Target Audience
  • Conducting Research
  • Demographics & Market Analysis
  • Evaluating your Competition
  • Preparation Skills
  • Tools of the trade


  • How to launch on a small budget
  • Business types
  • Writing a business plan
  • Pricing your services
  • Accountancy and procedures


  • Location
  • Equipment
  • Office Design
  • Hours of Work
  • Goal Setting
  • Time Management


  • The basics of a planners contract
  • The components of your contract