The cost of the course is A$395
The only way prospective clients are going to find out about you is if you market yourself and your company. You must generate business in order to become successful. Therefore, marketing and advertising your business must become one of your main priorities.
The easiest and most simplest way to start marketing your business is by letting people know you exist. In other words, networking. Start talking to people that are already in the business of weddings, talk to your friends about weddings, if you are still working whilst launching your business talk to your work colleagues about weddings.
Everyone knows someone who is getting married and are a potential source of business.
Don’t aim too high to start off with. Steer clear of the complicated, high society weddings to avoid making mistakes. Build yourself up slowly and take it a step at a time.
In this short course we are focusing all our energies on marketing your business. Here’s what we cover:
- Your marketing brand
- Creating marketing material
- Printed literature
- Developing a marketing plan
- Marketing mistakes
- Designing your website
- Website content
- Choosing advertising mediums
- Publicity and Public Relations
- Newsletters – how to make them work
- Embracing Social Media
- Plagiarism – how to avoid it
- Using visuals
- To blog or not to blog
- The power of Networking
- Bridal Shows
- Marketing on a Shoe String Budget